WHAT/HOW
STRATEGY, CREATIVITY, & A LITTLE PROSE GO A LONG WAY.
WHAT/HOW was born from a love of writing, design, and unapologetically strong opinions.
CREATIVE MARKETING SERVICES that make your message felt, not just seen.
SERVICES & OFFERINGS
001 | BRAND & VOICE STRATEGY
b. BRAND VOICE INTENSIVES → short, high-impact sessions to refine tone, align messaging, & create cohesion across touch-points (web, email, social).
c. CONTENT STRATEGY ROADMAPS → tailored plans with timelines, deliverables, & editorial direction that keep strategy at the center.
for (re)defining the foundation, building clarity & confidence
002 | CONTENT WRITING
a. WEBSITE CONTENT WRITING → blogs, landing pages, services, ad-copy, YOU NAME IT. all optimized for SEO & user expereince in mind.b. EMAIL NEWSLETTER & COPYWRITING → from concept to design-ready text, including strategy, campaign structure, & compelling CTA’s that actually keep users on platform accross channels.
c. EDITORIAL & BLOG WRITING → consistent, story-driven content that morph ideas into beautifull written features; elevating your brand, building trust, & growing your online presence with intention.
words that actually connect, persuade, & endure
003 | DESIGN & CREATIVE ASSETS
a. EMAIL & NEWSLETTER DESIGN → layouts that blend copy, strategy, & design for seamless engagement.b. WEB GRAPHICS & LAYOUTS → supporting visuals, page flow, & digital assets that keep your site fresh & user-friendly.
c. SOCIAL & MARKETING COLLATERAL → branded content for posts, ads, or campaigns with attention to storytelling & visual clarity.
aesthetic visuals that breathe feeling into words
004 | CREATIVE PRODUCTION
a. CREATIVE DIRECTION → concept development, mood-boards, & campaign guidance that align vision with execution.b. PROJECT MANAGEMENT → organizing timelines, deliverables, & creative workflows to keep projects on track & stress-free.
c. CLIENT & ACCOUNT MANAGEMENT → acting as the bridge between brand & creative team(s), ensuring smooth communication, alignment, & results.
big-picture direction & end-to-end execution
005 | ONGOING CONTENT MANAGEMENT
a. CONTENT SYSTEMS → monthly or project-based management of your creative needs: scheduling, editing, repurposing, & publishing.b. EDITORIAL CALENDARS → planning, structuring, & organizing content across platforms (blogs, email, social).
c. FRACTIONAL CONTENT SUPPORT → a flexible partnership model for agencies & brands who need an ongoing content lead without hiring full-time.